Every ecom brand is fighting on Meta.X is still a blue ocean.

We launch your X ads test within 24 hours.
Find your winners on X ads now.
Then scale on Black Friday with an unfair advantage: cheap attention, almost no competition.

Book a 15-min call
Split image. Left, a red ocean labeled Meta, crowded with fishing hooks and only a few fish. Right, a blue ocean labeled X, with a single hook and a large school of fish.

5 reasons why X ads is a blue ocean right now

1X wants advertisers and is saying it GIGA loudly!

They are running ads on X to encourage you to create ads!

X Business ad on X: Launch ads in minutes. Find customers for a lifetime. The post shows 18M views.
18 million people have already seen this ad on X.

They even run ads on Youtube to tell you to create ads on X! 😅

YouTube pre-roll video ad from X Business: 1X captured attention at scale with a Spotlight Takeover. YouTube sponsored card from X Business: Reach Global Customers on X Today, with Grok AI targeting, resources and guides, pricing and plans.

A platform pushing this hard for advertisers is a platform where the early ones get the best deal.

2Few advertisers means cheap attention

50% (or way more) cheaper

On average, CPC and CPM on X are about 50% cheaper than on Meta, according to WebFX 2026 benchmarks (via HeyOz), Hootsuite and Enrich Labs, AutoTweet 2026, Vues 2026 social CPM benchmarks and Affect Group Q2 2026.

X Ads Manager results from Oct 12, 2026: spend €21.79, 23,791 impressions, CPM €0.9157, 112 link clicks, CTR 0.4708%, cost per link click €0.1945.

Here is one of my own recent tests.

It feels like running Facebook ads in 2012: a big audience and very few competitors.
In a few months, more brands will notice, and prices will follow...

3Brands that stay on X see strong returns

5.42x ROAS

Independent study by Prescient AI (marketing mix modeling). June 2025 to June 2026. D2C and omnichannel brands in tech, apparel and accessories, health and wellness, and home.

  • 5.42xaverage ROAS for brands advertising on X for 3+ months
  • +143%vs. the same brands' average ROAS on all other channels
  • +101%spend growth in the next 3 months, once brands saw X's full impact

4An audience with money and intent

Roughly 46 to 47% of X users are in high-income brackets.
About 1 in 5 working users holds a management position.
76% report buying based on conversations they saw on X.

5A huge US audience, still under-advertised

101.3M

You can reach up to 101.3 million Americans on X.
Around 42% of US X users live in households earning $75k or more.

X Ads Manager targeting the United States of America: estimated audience size 90.1m to 101.3m people over 30 days.

The test

  1. 1
    You send me your best Meta adThe one that already sells.
  2. 2
    I adapt it to X and start your campaign within 24hI create ads the way X wants ads to look now.
  3. 3
    We run a $200 test over 2 to 3 daysAt the end, you know if your audience buys on X. If it does, you scale and keep iterating until Black Friday.
$200test budget
$100my fee for handling your campaign from A to Z, until November 3 only

If the numbers are good, you scale into Black Friday on X while everyone else is fighting over the same Meta auction...

Book a 15-min call

WhatsApp: +60 17-345 7693

Antoine Moncomble speaking on stage with a microphone at a web3 event.

Hi, Antoine's here.

I spent the last 5 years creating content on X, mainly in web3.
I'm launching the very first X ads agency!